Vineeta Singh has been picked up as the muse for Zoya, the TATA diamond boutique’s ‘Finely Crafted Journeys’, which hosts conversations with creatively distinct and entrepreneurial women. Singh is the co-founder and CEO of Sugar Cosmetics, a beauty brand which is grossing among the top and fastest growing names in India. The 500-cities-existant brand holder says that Zoya incorporates the same message as with her company, making Indian women feel empowered and cater to their liking distinctly.