Two years ago, a new film policy was launched in Jammu and Kashmir after consultations with all stakeholders. Now, according to Lieutenant Governor Manoj Sinha, the union territory is re-emerging as a favourite destination for film shootings. Sinha recognizes that the film-related activities in J-K have gained momentum and over 300 films and shows have been shot in the region since the launch of the new film policy. The Lieutenant Governor believes that these activities will not only contribute to the growth of the film industry but also generate more employment opportunities for the youth of Jammu and Kashmir. This development is seen as a positive step towards revitalizing the economy and promoting tourism in the region. The film shoots in J-K have showcased the scenic beauty and cultural heritage of the union territory, attracting filmmakers and production houses. The availability of picturesque locations, diverse landscapes, and historical sites has made Jammu and Kashmir an ideal destination for filmmakers. The local population has also benefited from these film shoots, as they have been provided with employment opportunities both on and off-camera. The surge in film-related activities has created a demand for local talent in various sectors such as acting, production, technical work, and hospitality. This has not only opened up avenues for skilled professionals but has also instilled a sense of pride among the youth of J-K. The film industry has the potential to greatly contribute to the economy of the union territory by creating jobs and attracting investment. The J-K administration’s efforts to promote the film sector are expected to further boost tourism and bring in revenue for the region. It is hoped that this positive trend continues and Jammu and Kashmir becomes a thriving hub for the film industry, providing opportunities for aspiring filmmakers and artists from the region.