LinkedIn announced that it will integrate artificial intelligence into its core businesses, making it easier for recruiters to find job candidates. This will be achieved by allowing recruiters to ask questions in natural language, and the AI system will provide relevant candidates. Additionally, marketing professionals will be able to create ad campaigns with just a few clicks. Microsoft-owned LinkedIn is using technology from OpenAI, the creators of ChatGPT, which Microsoft has also invested in. The integration of AI aims to improve the user experience and provide more accurate search results. Recruiters can now ask questions naturally, and the AI system can respond with further prompts for more precise matches. This feature allows recruiters to consider candidates from different locations and assess their skills beyond the job title. Ryan Roslansky, LinkedIn’s CEO, highlighted the importance of focusing on skills rather than job titles in the rapidly changing job market. The AI integration will help companies identify additional candidates who possess the necessary skills for the job. LinkedIn is also adding AI tools for sales professionals to search for prospects effectively. In addition, the platform will introduce a tool that reads a company’s website and creates customised marketing campaigns for business-to-business products and services. These campaigns will run on LinkedIn’s site, allowing companies to reach a wider audience. Despite generating over $15 billion in revenue in the last 12 months, LinkedIn does not plan to charge extra for the new AI features. The company aims to automate certain tasks to enhance user experience and assist professionals in adapting to the changing job market. By leveraging AI, LinkedIn expects to provide more accurate search results, streamline processes, and improve overall efficiency for both recruiters and marketing professionals.