Real estate portal Housing.com has announced its plans to invest in Easiloan, a fintech startup that operates as an online marketplace for home loans. Easiloan, founded by Pramod Kathuria in 2021, provides personalised home loan solutions by partnering with over 20 banks across India. The investment amount and stake have not been disclosed. This collaboration is aimed at expanding the range of services offered by Housing.com in the real estate sector.
Easiloan differentiates itself through customer profile-based matchmaking, enabling users to easily compare, select, and process home loans. With estimates projecting a 16% growth in the overall home loan portfolio from December 2021 to December 2022, reaching a massive $108.14 billion in disbursed loans in 2022 alone, the housing credit sector in India is expected to experience significant growth.
Housing.com, owned by REA India, is a proptech platform catering to homeowners, home seekers, landlords, developers, and real estate brokers. The company has witnessed a surge in revenue, with a 46% increase to over Rs 430 crore in the last fiscal year, driven by rising housing demand and the adoption of new technologies.
The investment in Easiloan is a strategic move by Housing.com to strengthen its position in the real estate market and offer customers a comprehensive suite of real estate services. Dhruv Agarwala, Group CEO of Housing.com, PropTiger.com, and Makaan.com, mentioned that mortgages are a natural expansion in the digital real estate landscape, driven by the large customer base cultivated on their platform.
In December 2020, Australia’s REA Group acquired a controlling stake in Elara Technologies, the parent company of Housing.com, PropTiger.com, and Makaan.com. The company then rebranded it as REA India.
As the home loan market in India continues to grow, this strategic investment in Easiloan positions Housing.com to tap into the increasing demand and further expand its services in the real estate sector.
