Political campaigns have evolved into complex operations that require a strategic approach to messaging, voter targeting, and fundraising. In India, the business of campaign consulting has expanded rapidly, with several consultancy firms emerging to help political parties strategize and execute their campaigns. These firms offer services such as data analysis, digital marketing, ground-level mobilization, and public relations. This article delves into the workings of the backend business of poll campaigns, shedding light on the growing influence and impact of campaign consultancy firms in shaping the political landscape of the country.