The fast-moving consumer goods (FMCG) industry is witnessing a transformation with the adoption of artificial intelligence (AI) across its value chains. FMCG companies are leveraging AI for a range of purposes including product design, understanding consumer behavior, and improving operations. By digitalizing their value chains, these companies are able to extract valuable insights from their data and stay ahead of the curve.
Leading FMCG companies like Hindustan Unilever (HUL), Nestle, and Marico are actively incorporating AI into their business strategies.
HUL, India’s top FMCG company, is embracing digitalization and AI to reinvent itself. The company’s interconnected network of next-gen capabilities, including the AI hub and advanced manufacturing center (AMC), has significantly reduced go-to-market lead times. HUL can now bring innovations to the marketplace in a matter of weeks and months instead of years. The company is utilizing AI for fragrance selection, digital design, and 3D printing, thereby speeding up the product development process.
Nestle is another FMCG company harnessing the power of AI. The company uses AI to analyze information from various sources such as social media and online publications to identify trends and insights. This allows Nestle to quickly translate these insights into compelling product innovations. For instance, Nestle launched Nescafé Dalgona coffee mixes and Nesvita plant probiotic supplements for adults in China through its AI-driven approach. Nestle’s AI-powered ecosystem in the petcare segment helps track changes in cat health and provides tailored recommendations to pet owners, ultimately improving cat well-being.
Marico, a leading consumer goods company, has introduced an AI-powered skin analyzer tool for its Kaya Youth oxy-infusion range. This tool analyzes various parameters of the skin using AI and machine learning, allowing individuals to receive personalized skincare recommendations based on their specific needs.
These examples showcase how FMCG companies are embracing AI and driving digital transformations across their value chains. AI enables them to innovate faster, make data-driven decisions, and deliver enhanced customer experiences. The FMCG industry is poised to continue leveraging AI to gain a competitive edge and stay ahead in the fast-paced consumer goods market.
To learn more about how FMCG companies are harnessing the power of AI, click on the link below.
