The National Basketball Association (NBA) and Suditi Sports Apparel have announced a multiyear partnership that will see Suditi produce and distribute fully licensed NBA fanwear in India. This partnership cements the long-standing association between the two brands and makes Suditi one of the select manufacturers of licensed NBA apparel in the country.
As part of the partnership, fans in India will have access to a wider range of officially licensed NBA merchandise, including fanwear, apparel, headwear, innerwear, accessories, and more. The entire collection is available through Suditi’s direct-to-consumer platform, ShopTheArena.com, as well as select offline and online retail channels across the country.
Suditi has been instrumental in growing the popularity of basketball and the NBA in India over the past five years. Sales of NBA-branded Suditi products have grown four times since the launch of their collaboration, reflecting the demand for a comprehensive range of NBA merchandise in the country.
NBA India Business Head of Global Partnerships and Media Sunny Malik expressed excitement about the partnership, stating that there is a clear demand for a more comprehensive range of NBA merchandise in India. He expects the trend of increased sales to continue as part of this multiyear expansion and looks forward to working with Suditi to produce fanwear that empowers fans in India to represent their favorite NBA teams and players in style.
Harsh Agarwal, Co-Founder of Suditi Sports Apparel, called the NBA one of the best brands globally and expressed excitement about building on their valuable merchandising relationship. He also mentioned that the past five years have been a privilege for Suditi, offering them the opportunity to learn from both the NBA and Indian consumers. The next phase of their journey will focus on leveraging these learnings to drive growth in the merchandise segment in India and bring a diverse array of NBA products to the thriving consumer market.
The NBA has been expanding its presence in India through various collaborations. Recently, the league partnered with homegrown contemporary clothing brand Bhaane to operate NBAStore.in, providing fans in India with the most comprehensive selection of official NBA merchandise ever available in the country.
The popular 2023-24 NBA season is currently being aired live in India on Sports18-1, Sports18 Khel, JioCinema, and NBA League Pass, the league’s premium live game subscription service available via the NBA App.
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