Lava, a renowned electronics company, is set to invest Rs 500 crore in its research and development (R&D) and marketing initiatives. The company aims to strengthen its position in the market and expand its product offerings with this investment. Lava is known for its innovative range of smartphones, tablets, and other consumer electronics. It plans to use the funds to enhance its R&D capabilities and launch new products that cater to the evolving needs of consumers. Additionally, the company intends to bolster its marketing efforts to create more awareness about its brand and products. With this substantial investment, Lava aims to compete with other prominent players in the industry and carve a niche for itself in the highly competitive market.