Real estate developers in India have recognized the untapped potential in smaller cities and are making concerted efforts to cash in on the growth opportunities. With rising urbanization and an increasing demand for housing, smaller cities have become attractive investment destinations. These cities offer various benefits such as lower land costs, untapped markets, and a better quality of life. Developers are also betting on infrastructure development and the government’s initiatives to drive growth in these cities. Additionally, the pandemic has further accelerated the shift towards smaller cities as people look for healthier and more affordable living options. The real estate market in smaller cities has seen a surge in demand for affordable housing, villas, and plots. Developers are launching new projects, offering attractive payment schemes and discounts, and leveraging digital platforms to reach out to potential buyers. They are also focusing on developing integrated townships and creating amenities to attract buyers. However, there are challenges to overcome, including the need for better connectivity, infrastructure development, and ensuring a sustainable growth model. Nevertheless, realtors are optimistic about the potential in smaller cities and are actively investing to capitalize on the growth opportunities.