InCred Asset Management is betting on rural consumption as a dominant theme in 2024. The company’s CIO and CEO, Mrinal Singh, believes that rural consumption, which has experienced significant and prolonged stagnation, will witness a significant increase in the coming year. Singh also holds a bullish outlook on stocks related to IT, healthcare, automobiles, rural, and discretionary spending. The asset manager’s flagship product, InCred Emerging Business Fund, has performed well, surpassing the benchmark index with a significant alpha. In addition, the company recently launched the InCred Equity Advantage Fund, a category III – Long only AIF, which aims to seize opportunities in mean reversion. Singh believes that specific pockets are currently experiencing temporary disruptions that are impacting their earnings, but anticipates a return to normalcy in due course.