Apple has opened negotiations with major news and publishing organizations for access to their material in the development of generative AI systems. The technology giant has floated multiyear deals worth at least $50 million to license the archives of news articles. The news organizations contacted by Apple include Conde Nast, NBC News, and IAC. However, some publishers have shown skepticism towards Apple’s overture. They have concerns about the expansive terms and the potential legal liabilities that may arise from Apple’s use of their content. Apple’s intentions for applying generative AI to the news industry were also perceived as vague. This is seen as a move by Apple to catch up to its rivals in the race to develop generative AI.