Antara Senior Living, a subsidiary of the $4 billion Max Group, has announced a partnership with Max Estates to develop the first integrated senior living facility as part of its expansion plans. Antara currently has two projects in its portfolio, one in Dehradun and one in Noida, and is launching a third project after a three-year gap. The company aims to launch one project every year and intends to expand to cities like Bangalore, Hyderabad, Chennai, Pune, and Goa due to the increased demand for senior living post-Covid.
Tara Singh Vachani, executive chairperson of Antara Senior Living and vice chairperson of Max India Limited, stated that the company plans to have two residential towers dedicated to senior living in the Gurgaon project. The long-term plan is to develop integrated projects where senior living is part of the overall complex. Max Estates Gurgaon Limited has proposed to allocate 33% of the available Floor Area Ratio (FAR), approximately 600,000 square feet, for the development of senior living units and associated facilities, including a separate club.
Vachani said that the Covid-19 pandemic resulted in a two-year gap in the company’s expansion plans. However, Antara is now eager to launch a new project every year. For the development of senior living, Max Estates has appointed Antara Senior Living Limited as the project manager.
Antara also plans to expand its verticals, including assisted care services and health and wellness solutions. The company aims to set up three care homes in Bengaluru with a total capacity of 200 beds. It has launched AGEasy, a direct-to-consumer platform that offers customised health and wellness solutions for seniors. Antara has also opened an AGEasy Health Studio in Koramangala, Bengaluru, where customers can receive personalized advice and explore the available solutions.
In addition, the company offers care-at-home services, providing tailored and individualized care solutions for seniors in the comfort of their homes. These services include critical care at home, in-home diagnostics, skilled nursing care, patient caregivers, mobile health check-ups, and assistance with daily activities. Antara’s MedCare product range is designed to support seniors’ recovery and well-being, providing a comprehensive selection of medical products and equipment available for rent and sale.
Vachani highlighted the growing number of seniors in India, stating that there are already 120 million seniors, and by 2050, this number is projected to increase to 300 million, making the country an aged society according to the United Nations definition. This demographic shift will significantly impact various sectors, including healthcare, housing, consumer goods, and services.
Antara’s first residential community in Dehradun consists of nearly 200 apartments spread across 14 acres of land. In 2020, the company launched a new senior living facility in Noida’s Sector-150, which will cater to the social, recreational, educational, wellness, and health-related needs of seniors. The Noida project is expected to be ready for possession by 2024.
As Max Estates focuses on the National Capital Region (NCR), Antara residences will collaborate with local developers for expansion into other cities. Vachani stated that Antara wants to start expanding outside of the NCR and will establish partnerships with local developers in those markets.
Overall, Antara Senior Living’s partnership with Max Estates and its plans for expansion reflect the increasing demand for senior living in India and the company’s commitment to providing integrated, high-quality services and facilities for seniors across the country.
