North Korean ruler Kim Jong-un has hired a mysterious and glamorous Russian social media influencer, known as Viktoria, to promote the Masikryong ski resort in North Korea. This partnership has raised eyebrows due to the secretive nature of the country and its strict social media ban. Viktoria recently posted a picture of the deserted resort on her Instagram, sparking conspiracy theories and speculation. Some believe that the promotion is aimed at adapting Russians to a totalitarian lifestyle, while others suspect a Kremlin-backed project. It is unclear why Kim Jong-un chose to hire a foreign influencer for this campaign, but it may be an attempt to attract more visitors to the resort. The Masikryong ski resort has been described as a ghostly destination, with few tourists and a lack of local presence in Viktoria’s posts. The influencer has faced criticism for her involvement in this project, with some suggesting that she would be punished if she had not received official approval. Despite the controversy, Viktoria has gained a significant following on social media, with nearly 80,000 followers across various platforms. She has documented her visit to the resort, sharing photos of her skiing lessons and experiences at the spa. This unusual partnership between a Russian model and the North Korean regime has caught the attention of many, and conspiracy theories have started circulating. Some speculate that Viktoria could be married to a Russian diplomat or official stationed in Pyongyang, while others suspect a Kremlin project to promote North Korea with Kim Jong-un’s backing. The timing of this partnership is also notable, as it coincides with the Russian war against Ukraine and the two countries’ growing alliance. With the strict control over information in North Korea, it is intriguing to see a social media influencer playing a role in promoting a destination that is largely unknown to the outside world. As Viktoria continues to share her experiences in North Korea, the motives behind this campaign and the impact it will have on the perception of the country remain uncertain.