Boeing’s recent incident involving a 737 Max 9 aircraft has intensified the aviation giant’s crisis. The incident, along with previous issues and the tarnished reputation from the 737 Max crashes, has led to calls for a comprehensive rethink of Boeing’s operations. The aviation giant is now facing an FAA investigation and increased scrutiny over its safety and quality control protocols. Rebuilding trust and restoring its legacy will be a challenging task that could take years to achieve.