New Zealand is considering scrapping its world-first tobacco ban, which was implemented almost five years ago. The aim of the ban was to make New Zealand smoke-free by 2025. However, the government is now reevaluating its effectiveness due to several issues. One of the major concerns is the increase in tobacco smuggling. The ban has unintentionally led to a rise in black market sales and illegal importation of tobacco products. Another concern is the significant decrease in revenue from tobacco taxes, which has impacted funding for crucial public services. Additionally, critics argue that the ban has led to the creation of a dangerous underground market, with criminals profiting from the sale of illicit tobacco products. These concerns have prompted the government to reconsider the ban and explore alternative strategies to reduce tobacco consumption. One potential approach being considered is the introduction of a gradual reduction plan, which would involve implementing yearly decreases in tobacco sales. This would allow smokers time to adjust and seek support in quitting their habit. The government also aims to invest in targeted education and smoking cessation programs to further encourage smokers to quit. The proposal to scrap the tobacco ban has received mixed reactions. Supporters argue that it would address the unintended consequences of the ban while still working towards achieving a smoke-free New Zealand. They believe that a more comprehensive and multifaceted approach is needed to tackle tobacco addiction effectively. On the other hand, opponents argue that the ban should remain in place, as it has already shown positive results by reducing smoking rates and protecting public health. They argue that alternative strategies should be explored alongside the ban, rather than abandoning it altogether. Ultimately, this decision will have significant implications for tobacco control policies not just in New Zealand but also globally. Other countries will be closely watching the outcome and the potential shift in approach towards reducing tobacco consumption.