Pradhaan, a digital platform, has been launched in Visakhapatnam to create awareness among the electorate on the importance of voting in the general elections and help citizens in connecting with their local leaders. The platform aims to empower people by giving them a platform to express their views and bring to light the real problems faced by the public. It will focus on the 2024 elections and conduct various orientation programmes, group discussions, seminars, and meetings with students and politicians. It has also initiated a campaign to encourage voting by allowing users to download a Digital Pledge Card and share it with friends and family.