When facts change, the market changes. The year 2024 is expected to bring a non-linear market with rapid swings between agony and ecstasy. Institutional investors have joined in the hyper-rotational activity driven by fear of missing out and lack of conviction. Key factors contributing to the volatility are earnings risk, earnings dispersion, and interest rate outlook. Sales growth and earnings growth are at risk, while stock performance varies widely. Retail investors are currently the price-setters, influencing market trends and causing information-driven volatility. Read more to understand the reasons behind this non-linear market and its implications on investments and earnings.