GoKwik has announced a strategic partnership with Cred to extend the latter’s payment options to direct-to-consumer (D2C) brands on the GoKwik checkout platform. This collaboration aims to enhance the online shopping experience for customers of D2C brands and build trust among merchants on the GoKwik platform. By integrating Cred Pay into the GoKwik payment stack, brands on the platform can offer a seamless and secure checkout experience to Cred members.
GoKwik’s mission is to democratize the shopping experience by leveraging technology and data-led infrastructure. The partnership with Cred is a significant step in that direction, as it helps solve the trust factor in online shopping. According to Chirag Taneja, co-founder and CEO of GoKwik, this collaboration will enable merchants on their network to provide a trusted payment option to Cred members. This, in turn, will drive higher conversions, increase prepaid success rates, and reduce the chances of returns before delivery.
Cred is a platform that caters to the top 1% of shoppers and tastemakers. By integrating Cred’s payment suite with GoKwik, brands on the platform can enhance discoverability, improve prepaid conversions, and reduce return-to-origin rates. This integration will provide Cred members with a frictionless, fast, and secure checkout experience on D2C brands powered by GoKwik.
Miten Sampat from Cred stated that their products and partnerships are designed to offer a seamless and rewarding experience to members and merchants. The integration of Cred’s payment suite with GoKwik will unlock the full potential of businesses and drive discovery and retention.
Already, leading GoKwik merchants like Boat, Bombay Shaving Company, The Man Company, and Snitch have adopted Cred Pay, witnessing early successes such as up to a 20% uplift in prepaid conversion rates and a reduction in return-to-origin by about 5-10%.
GoKwik, backed by Sequoia, provides smart tools that help e-commerce platforms reduce return-to-origin rates and increase profitability. They enable e-commerce brands to minimize return losses on cash-on-delivery orders, expanding COD serviceability across India.
In conclusion, the partnership between GoKwik and Cred will enable D2C brands on the GoKwik checkout platform to offer trusted payment options to Cred members, resulting in higher conversions, improved prepaid success rates, and reduced return rates. This collaboration enhances the online shopping experience, builds trust, and drives success for merchants on the GoKwik platform.
