Disney+Hotstar is one of the 16 companies that have approached Madras High Court seeking relief against Google’s coercion. Google has been accused of using its dominant position to force companies into unfair agreements and practices. The case is part of an ongoing battle between tech giants and content providers over market dominance and fair competition.
Disney+Hotstar, a popular streaming platform, alleges that Google has been monopolistic in the way it operates. The company claims that Google has insisted on tying up with its ad server and sharing revenue, which is against the principles of fair competition. Disney+Hotstar argues that such coercion hampers its ability to negotiate better terms with other advertisers and limits its options for growth.
The case has gained significance as it sheds light on the power dynamics between tech companies and content creators. Disney+Hotstar’s move to fight against Google’s alleged coercion reflects the growing concerns about unfair practices prevailing in the digital market space.
Google, on the other hand, has filed a motion seeking dismissal of Disney’s suit. The company argues that its practices are in line with industry standards and that it does not engage in any anti-competitive behavior. Google maintains that it offers a wide range of options to advertisers and content providers and denies any wrongdoing.
This case is not the first of its kind, as tech giants have faced scrutiny over their business practices worldwide. Antitrust regulators and lawmakers have been closely monitoring the activities of these companies to ensure fair competition and consumer protection. The outcome of this case could have broader implications in shaping the future of the digital market space and the relationship between tech companies and content providers.
Both Disney+Hotstar and Google await the decision of the Madras High Court, which will determine whether Google’s practices can be deemed coercive and whether further action needs to be taken to promote fair competition in the digital market.
