In Telangana, liquor businessmen have resorted to performing pujas as the excise department receives an astonishing number of over 1.3 lakh applications for just 2,600 liquor shops. The excise department has been stunned by the unexpected demand resulting in such a colossal number of applications. The businessmen believe that performing pujas will bring them good luck and help their applications get accepted. This situation highlights the intense competition in the liquor industry in Telangana.