The third season of The Morning Show, starring Jennifer Aniston and Reese Witherspoon, premiered on September 13 on Apple TV+. However, it failed to live up to the studio’s expectations, raising concerns about the future of the show. Despite previous success and critical acclaim, viewership for Season 3 declined compared to the previous season. Nevertheless, Apple TV+ confirmed the renewal of the show for Season 4, indicating its continued investment in the series. While the decline in viewership is a cause for concern, it is unlikely to affect the production of Season 4, which is expected to debut in 2025. Additionally, the ongoing strikes in the entertainment industry could potentially impact the production schedule. Despite the challenges, The Morning Show remains one of Apple’s most successful series, and fans can look forward to the drama and intrigue continuing in future seasons.