The Indian Broadcasting and Digital Foundation (IBDF) has issued a advisory to its members operating in the Over-the-Top (OTT) space, urging them to exercise caution and avoid creating or promoting vulgar, abusive, and explicit content without any valid justification.
The call comes in light of the increasing concerns surrounding the impact of such content on viewers, particularly minors who have access to these platforms. With the surge in popularity of OTT platforms, there has been a corresponding rise in incidents of objectionable and inappropriate content reaching a wider audience. This has raised questions about the responsibility of content creators and platforms in ensuring that the content being consumed is suitable and age-appropriate.
The IBDF, which is a self-regulatory body for the broadcasting and digital sector, has put forth a set of guidelines for its members to adhere to. These guidelines include the prohibition of content that is vulgar, abusive, or explicit in nature without any valid justification.
OTT service providers are expected to exercise caution while creating and distributing content and ensure that it does not cross the line into explicit, offensive, or objectionable territory. By doing so, they will be able to safeguard the interests of viewers and protect vulnerable audiences, particularly children, from exposure to content that may have a negative impact on their mental and emotional well-being.
Moreover, the IBDF has emphasized the need for stringent monitoring and review mechanisms to be in place to identify and address any breaches of these guidelines. Content creators and platforms are expected to work together to establish an effective content moderation system that can proactively identify and remove any objectionable material.
The move by the IBDF is significant in its attempt to address growing concerns surrounding explicit content on OTT platforms. As these platforms continue to gain popularity and attract a larger audience, the need for responsible content creation and dissemination becomes even more crucial. By setting guidelines and advocating for self-regulation, the IBDF aims to create an environment where viewers can enjoy a diverse range of content without being exposed to vulgar or abusive material.
In conclusion, the Indian Broadcasting and Digital Foundation’s advisory to its OTT members to avoid vulgar and abusive content without justification is a step in the right direction. It is essential for content creators and platforms to exercise caution and adhere to responsible content creation practices to protect the interests of viewers, particularly minors, and ensure a safe and enjoyable viewing experience.
