Sanjay Meriya, also known as The Spindoctor, started his journey as a turntablist influencer with just a cellphone camera and a borrowed turntable. Initially, it was just a hobby, but over time, it has become his full-time job. His social media presence, with over 35,000 followers on Instagram, has helped him gain recognition and attract club gigs without having to hustle for them. Recently, his reel of scratching on the song Bhumro caught the attention of singer Sunidhi Chauhan, who invited him to perform a 15-minute set with her. Meriya emphasizes the importance of creating viral content in the influencer game and hopes for better quality content on social media.