Disney Star and Viacom18, two major players in the entertainment industry, are gearing up for a fierce battle on the IPL ad pitch. As the cricket tournament gains immense popularity among advertisers, both companies see this as an opportunity to showcase their brands. Additionally, the article highlights the talks of a possible merger between Disney Star and Viacom18, which adds an extra layer of significance to this competition. This merger, if it happens, could have a major impact on the Indian entertainment and advertising industry. The article delves into the potential outcomes of this battle and the implications for the companies involved.