A gaming application site has come under scrutiny for misusing deep fake technology to promote its platform. The site edited an old video of Indian cricket legend Sachin Tendulkar and his daughter to showcase an easier way of earning money through their gaming application. Tendulkar’s personal assistant came across the video and filed an FIR with the cyber police. In response, Tendulkar tweeted and condemned the rampant misuse of technology, calling for swift action against such misinformation and deep fakes. This incident highlights the need for social media platforms to be alert and responsive to complaints regarding fake videos and ads.