Zee Entertainment Enterprises MD & CEO Punit Goenka has taken the first step to streamline the organisation by implementing strategic changes in the revenue vertical of the broadcast business. Under this new structure, Goenka will be directly working with the revenue teams. Ashish Sehgal, the company’s chief growth officer for ad revenue, will be reporting to Goenka as part of this new arrangement. These changes are aimed at improving the efficiency and effectiveness of the revenue operations and driving growth in the ad revenue segment. Goenka’s direct involvement with the revenue teams will help in better coordination and decision-making, which is expected to positively impact the company’s financial performance. Zee Entertainment Enterprises is one of the leading media and entertainment companies in India, with a strong presence in television broadcasting. By implementing these strategic changes, Goenka aims to unlock the full potential of the revenue vertical and strengthen the company’s position in the highly competitive broadcasting industry.