Target has rolled out a fresh policy that’s all about smiles and warm hellos! Known as the 10-4 program, it asks employees to smile, make eye contact, and greet customers who come within ten feet. If shoppers come even closer, within four feet, workers must ask if they need help or how their day is going. Why this sudden cheer? Target hopes these simple acts of friendliness will pump up sales during the holiday rush. This new rule comes after some tough days for the retail giant. The company faced layoffs in Minneapolis and Brooklyn Park — the first big cuts in a decade — following the resignation of CEO Brian Cornell. Sales and profits have been slipping too, with a recent report showing drops in both sales and net income. According to Bloomberg, the 10-4 policy mirrors a similar strategy at Walmart. It shows Target wants to bring a more personal touch to its stores, hoping shoppers feel noticed and appreciated. Research suggests that customers tend to spend more when employees smile and greet them. So, could this tiny tactic be Target’s secret weapon to fight back? Fox9 reports the policy tells workers: “If someone is within ten feet, smile, make eye contact and greet. If they come closer—within four feet—offer assistance or ask about their day.” It’s a simple move to make shopping more friendly and maybe brighten a customer’s mood. Target’s bet is on small moments of connection turning into bigger sales. With the holiday season approaching, this quirky approach may just be the friendly nudge shoppers need. So next time you stroll down Target’s aisles, smile back — you might be part of their comeback story!