May 13, 2025

De Beers, the renowned diamond company, has been engaging in secretive deals to sell rough diamonds at discounted prices to a select group of customers. This unconventional strategy is causing a stir in an already tumultuous industry. The aim of these undisclosed agreements is to decrease De Beers's growing inventories without publicly slashing prices, a practice the company usually avoids. By resorting to this covert method, De Beers hopes to navigate through the crisis affecting the diamond market and mitigate potential negative repercussions. The industry is closely watching these developments, as the ripple effects of such a significant move could be far-reaching.

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Tags: De beers, Diamonds, Business, Crisis, Industry,