August 16, 2025

Bisleri International’s vice-chairperson Jayanti Chauhan has come out with a bold statement — Bisleri will always remain a privately-owned company! The famous bottled water brand, whose parent business is worth nearly ₹5,000 crore, is set to put its foot down firmly. Jayanti, who has led the company for the last three years, says no to selling stakes and no to an IPO, despite offers from big names like the Tata Group. “We want to do this ourselves. As for an IPO, absolutely not. We have funds ... we will always remain a private company,” Jayanti told ET in an exclusive chat on Thursday. But that does not mean Bisleri will slow down. On the contrary, the company is pushing full steam ahead, pumping a whopping ₹600 crore in 2024 alone! This is a huge leap compared to the ₹850 crore spent in the last 10 years. The focus? Building six new plants, expanding product range, improving distribution, and marketing. Jayanti said, “We are giving Bisleri a new feel, a new look, and modernising. It's a legacy brand, yes. But you must keep innovating. Legacy gives you a head start... but you have to evolve with the market.” The packaged water market in India is worth ₹25,000 crore, but it's plagued by counterfeit products and unorganized players copying famous brand names and colors. Bisleri leads the market with a 32% share in the ₹11,000-crore organized segment, selling its water across 135+ plants and 4 lakh outlets. This copycat problem worries Jayanti. “Public health is at stake; we need stronger laws; like why are the smaller guys changing our names and using our colours and caps and getting away with it? There's only so much we can do as a company, but the rest is in the hands of the lawmakers,” she said, urging government and officials to act fast. Bisleri is also changing from within. Women now make up over 25% of the workforce, and the company has hired employees from different states and backgrounds. Jayanti says, “If you're a national company, you need people from different states and different backgrounds to understand how that market works; the language changes every 100 kilometres in a diverse market that is India.” Aiming at the younger crowd, Bisleri is modernizing its image and product line. Besides its classic water bottles, they are introducing premium glass bottles for Bisleri and Vedica Himalayan Spring water and launching new drinks like Limonata, POP, and Spyci. The global dream is alive too! In June, Bisleri teamed up with Dubai’s Apparel Group to manufacture and sell drinks in the UAE. Next on the radar are Oman, Middle East, and North Africa. So, watch out for a fresh Bisleri experience, packed with power, passion, and protection against fakes. Jayanti Chauhan’s Bisleri is here to stay personal, private, and packed with punch!

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Tags: Bisleri, Jayanti chauhan, Packaged water, Investment, Counterfeit bottled water, Indian beverages,