September 26, 2025

Kirana stores are the heart and soul of India's shopping world! Coca-Cola India knows this well. That is why they, along with bottling partners Moon Beverages Ltd. and Kandhari Global Beverages Pvt. Ltd., are powering up Delhi's kirana shops with snazzy cooling fridges and smart digital tools. This big move is part of Coca-Cola India's bright 'Locally Yours' campaign. It helps local shop owners grow, especially during festivals and daily rush hours, making their stores the neighborhood's buzzing hub. Cool Story: Coca-Cola's chillers are not just cool gadgets—they are magic boxes that boost sales, keep drinks fresh longer, and turn a simple store into a joyful shopping spot! Raksha Ram Gupta, a tea stall owner in Delhi, happily shares, "I have been running my stall for nearly 20 years. Festivals bring huge demand, and having popular beverages at my stall has boosted my sales and made it a place where people gather, from locals to office-goers. My children are now a CA, a lawyer, and an MBBS student, and I feel proud that this small shop has supported their dreams." Tech to the Rescue: The Coke Buddy platform is like a smart shop assistant! It helps kirana owners order supplies easily with AI-powered tips and gives round-the-clock help. This tech is making running a shop smoother and faster, saving precious time and effort. Industry Voices Sound Off: Sundeep Bajoria, Vice President – India Operations, Coca-Cola India & Southwest Asia, said, "Through innovative retail partnerships, advanced cooling technology, and targeted support for kirana stores, Coca-Cola India is strengthening traditional trade in Delhi. By combining modern infrastructure with robust on-ground support, we are enabling retailers to meet evolving consumer needs while reinforcing a resilient distribution network. This approach not only drives business performance but also creates more meaningful consumer experiences in the capital city." Anant Agrawal, Vice Chairman, Moon Beverages Ltd., adds, "We are committed to building a resilient retail ecosystem in Delhi, together with Coca-Cola India. By investing in advanced cooling infrastructure and digital enablement, we are helping retailers meet rising consumer demand more effectively. Our focus is on improving efficiency, widening availability, and ensuring every store we serve is equipped to grow with its community." Taran Pal Singh Kandhari, Director, Kandhari Global Beverages Pvt. Ltd, shares, "Delhi NCR is one of the most dynamic consumer markets, and kirana stores remain at the core of its consumption story. At Kandhari Global Beverages, we are expanding cold-chain capacity, improving service reach, and empowering retailers with tools that enhance both operations and consumer experience." Meet the Neighborhood Stars: Yash Pal, running his family's juice center since pre-independence, says, "From office workers picking up big bottles to travelers grabbing a drink for their journey, our shop sees all kinds of customers. With steady support from Coca-Cola, retailers like us can keep pace with what people look for and be part of their everyday and festive moments." Ankit Gupta, a kirana shop owner, notes, "Our family shop has been running for over three decades, and we've grown alongside our customers' needs. From combos like chole-chawal with a Coke to busy festive rushes, the joy is in seeing people return again and again. This journey is about teamwork, family, and keeping the experience simple and memorable for everyone who walks in." About Coca-Cola in India: Coca-Cola is a top player in India's beverage market, serving millions with popular drinks like Coca-Cola, Thums Up, Fanta, Maaza, and more. They offer everything from sparkling drinks to hydration, tea, coffee, and juices. Their mission is to refresh India while supporting local shops and communities with better technology and sustainable practices. With millions of retail outlets nationwide, Coca-Cola is truly a refreshing force that helps kirana stores sparkle in the fast-changing market. So, next time you see a glistening cooler at your friendly neighborhood kirana, remember it’s not just a fridge — it’s a powerful partner fueling dreams, businesses, and celebrations across Delhi!

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Tags: Coca-cola india, Kirana stores, Retail growth, Digital tools, Cooling infrastructure, Delhi retail,