October 14, 2025

Dwyane Wade, an NBA legend and three-time champion, is making big waves even after his farewell game in 2019. Back in 2012, Wade shocked everyone by leaving the famous Jordan Brand and joining forces with Li-Ning, a Chinese sportswear giant. This brave step gave birth to the 'Way of Wade' brand—a cool line of shoes, clothes, and accessories co-created by Wade and Li-Ning. The brand just hit another home run by signing Egor Demin, a teenage basketball star from Russia. Wade himself shared the exciting news on Instagram with a glowing caption: “Next level unlocked, just [inked] @3gorr to the @wayofwade brand.” The brand’s official handle pumped up the excitement too, saying, “The future is calling, and we are answering.” Wade praised Demin, saying, “We are thrilled to have Egor Dëmin join Way of Wade as our newest athlete,… His attitude towards family, basketball, charity, and fashion resonates deeply with me...” He added that Demin’s dedication on and off the court shows he’s ready to shine both for the basketball game and the Brooklyn community. The partnership isn’t just about shoes. Demin will wear only Way of Wade trainers, join in promotional events, and even work with youth programs in China and Russia. His contract has special incentives tied to how the brand performs in global markets—showing this is a smart move to link Chinese and Russian fans. Wade’s Way of Wade brand has been a game-changer since 2012. Its latest designs, like the Way of Wade 11, mix cool looks with top sports tech. They stay true to Wade’s legacy of creativity and passion. Plus, the brand has grown big, with shops all over China and popular shoes loved by fans. In 2019, Wade also signed NBA star D'Angelo Russell to represent the brand on the court, pushing the vibe of strength and style worldwide. The recent Way of Wade 10 shoes are super light but strong, perfect for players who want speed and protection. This new player signing shows how Dwyane Wade’s brand is not only about basketball but about dreaming big and building a global family of fans and athletes. Who knew Wade’s bold leap in 2012 would lead to such a thrilling, masaledar journey?

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Tags: Dwyane wade, Way of wade, Li-ning, Egor demin, Basketball shoes, Brand expansion,