October 25, 2025

Piyush Pandey, the man who shaped Indian advertising like a true artist, passed away at the age of 70 on Friday. Known as the architect of Indian advertising and a proud Padma Shri awardee, Pandey's name is entwined with some of the most unforgettable and popular ads in the country. For over 40 years, he was the face of Ogilvy India, turning it into one of the most famous ad agencies globally. What made Pandey a legend was his deep connection with Indian people. "He transformed English-centric campaigns into more relatable stories that reflected everyday life and emotions in India," as many remember. Starting his journey in 1982 when he joined Ogilvy at 27, Pandey had tried his hand at cricket, tea tasting, and construction—but advertising called him the loudest. His magic touched brands like Asian Paints with the catchy line “Har khushi mein rang laaye,” Cadbury’s “Kuch Khaas Hai,” Fevicol, and Hutch—ads so loved they became part of India's culture. What set him apart? He brought Hindi and easy Indian phrases into ads, filling them with warmth, humor, and heartfelt emotion. Born in Jaipur, Pandey entered the creative world early, voicing radio jingles with his brother Prasoon. Under his leadership, Ogilvy India won numerous awards and global respect. In 2018, he and his brother became the first Asians to get the prestigious Lion of St. Mark at Cannes Lions, a trophy celebrating a lifetime of creative brilliance. Aside from brands, he also crafted the famous political slogan, “Ab ki baar, Modi sarkar.” Piyush Pandey’s influence goes beyond campaigns—he inspired countless storytellers to celebrate authenticity, local emotions, and the real India. When he stepped down as Executive Chairman of Ogilvy India in 2023, moving to an advisory position, it was the end of an era. His family was also packed with talents. Married to Nita Pandey, his siblings include film director Prasoon Pandey and singer-actor Ila Arun. Beyond ads, Piyush sometimes appeared on screen, adding another sparkle to his versatile career. His death marks the loss of a creative giant whose colors painted Indian advertising forever.

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Tags: Piyush pandey, Ogilvy india, Indian advertising, Padma shri, Iconic campaigns, Cannes lions,