Zomato-owned quick-commerce platform, Blinkit, experienced a significant increase in ad revenue during the December quarter. While the exact figures were not disclosed, the growth outpaced the year-on-year increase in gross order value. Albinder Dhindsa, CEO of Blinkit, emphasized the potential of quick-commerce advertising and the importance of linking ad impressions to actual sales. This trend aligns with the increasing reliance on advertising revenue among food-delivery and quick-commerce platforms in India.