Kashmiri shawl sellers in Delhi are facing a decline in sales, and online shopping platforms are being blamed for the dip. The sellers mention difficulties in accessing housing societies and reduced purchasing power of the public as contributing factors. However, some sellers have successfully shifted their business online and are reaching more customers. The market for shawls and pherans in Delhi is considered unpredictable by the sellers. Despite the challenges, they continue to work hard to maintain their livelihood.
Digital payments company Razorpay is exploring new product lines and focusing on its existing customer base as it faces a freeze on onboarding new customers due to a regulatory directive. The company launched Optimizer, a solution aimed at increasing payment success rates for businesses. Razorpay is doubling down on new offerings and its offline play to attract new customers. The company’s overall revenue share from new customers has significantly decreased, prompting a shift in their go-to-market strategy.
The government will introduce the ‘Mera Bill Mera Adhikaar’ initiative to foster the practice of requesting bills for every purchase. The scheme will include two quarterly prizes worth Rs 1 crore each. The pilot phase will begin on September 1.
