Myntra has positioned itself as a trailblazer in India, becoming the preferred partner for international brands seeking a foothold in the country’s burgeoning market. The rise of the middle and upper-middle class, coupled with the growth of India’s affluent base, has created a lucrative market. Myntra has added around 50 international brands in the past year alone, expanding its portfolio to meet the demand. Myntra’s strategy revolves around having the widest base of premium fashion customers and amplifying each brand’s story in India through brand building, leveraging data, and offering a true omnichannel experience. They also focus on providing a seamless shopping experience and using data-driven decision making to align their offerings with consumer preferences and trends effectively.
The role of the Chief Experience Officer (CXO) has evolved to become one of the most critical positions in modern businesses. CXOs are responsible for shaping and enhancing the overall customer experience within an organisation. In this article, we will explore the essential skills and traits that comprise the CFO’s toolkit for success.
The department for promotion of industry and internal trade (DPIIT), ministry of commerce and industry, held a review meeting with states and union territories to monitor the adoption of PM GatiShakti National Master Plan (NMP) and effective use of State Master Plan (SMP) portals for infrastructure planning. The meeting emphasized the benefits of data-driven decision-making and outlined the importance of adopting the ‘whole of government’ approach for infrastructure and social sector planning. States were encouraged to integrate their existing development programs with the GIS-based NMP/SMP.
