FMCG companies are using artificial intelligence (AI) to optimize their value chains and understand consumer behavior. Hindustan Unilever is employing AI to predict product turnover and reduce go-to-market lead times. Nestle is leveraging AI to analyze data from sources like social media and develop novel product innovations. Marico has launched an AI-powered skin analyzer for its Kaya Youth oxy-infusion range. Read more to explore how FMCG companies are embracing AI and reshaping their business strategies.