Myntra’s Big Fashion Festival (BFF) concluded its outstanding and biggest edition by far, witnessing 460 million customer visits. The festival offered access to more than 23 lakh styles and saw participation from over 6,000 brands. The leading metros driving demand were Bengaluru, New Delhi, Mumbai, and Hyderabad, while 42% of the demand originated from Tier 2 & 3 regions. The festival played a crucial role in amplifying the growth of Myntra’s brand partners and witnessed substantial growth in categories such as beauty, personal care, home decor, and luggage & travel accessories.