Ecommerce sales are expected to grow 18-20% to around $11 billion during the upcoming festive season, according to a report by Redseer. This growth is higher than the GMV growth seen in the first half of the year but lower than last year’s festive season sales. The ecommerce platforms saw a modest increase of about 10% year-on-year from January to July in 2023 compared to the same period in 2022. Read more to find out the significance of festive season sales for companies and the expected trends in the ecommerce market.