Blinkit and Zepto, two major quick commerce platforms, are venturing into the fashion segment by partnering with apparel firms and sellers. They plan to add categories like fashion, beauty, electronics, toys, and home and kitchen. Zepto, the first unicorn of 2023, has already achieved $1 billion in annualized gross sales. These platforms are expected to significantly impact established ecommerce rivals Flipkart and Amazon, as well as nearby kiranas, by increasing the scale of quick commerce.