Kashmiri shawl sellers in Delhi are facing a decline in sales, and online shopping platforms are being blamed for the dip. The sellers mention difficulties in accessing housing societies and reduced purchasing power of the public as contributing factors. However, some sellers have successfully shifted their business online and are reaching more customers. The market for shawls and pherans in Delhi is considered unpredictable by the sellers. Despite the challenges, they continue to work hard to maintain their livelihood.