FMCG companies are using artificial intelligence (AI) to optimize their value chains and understand consumer behavior. Hindustan Unilever is employing AI to predict product turnover and reduce go-to-market lead times. Nestle is leveraging AI to analyze data from sources like social media and develop novel product innovations. Marico has launched an AI-powered skin analyzer for its Kaya Youth oxy-infusion range. Read more to explore how FMCG companies are embracing AI and reshaping their business strategies.
Harsh Mariwala, the founder and Chairman of FMCG company Marico, shared his wisdom on failure and success. Saffola oats, a brand under Marico, has recently overtaken Quaker as the leading brand in the market. But before its success, Saffola oats had faced failure. Harsh Mariwala’s insight and learning from failure have paved the way for Saffola oats’ triumph in the market.
