The average age of the customer, said some of India’s travel and hospitality companies, has reduced by a decade in the past five to 10 years. A young India is powering Thomas Cook’s growth story. Hotel chains and travel companies are tailoring offerings and services to better manage the expectations of their increasingly younger guests.

Marriott International is set to achieve over $1 billion in revenue in India this year, with a 56% increase in revenue per available room compared to 2022. President Rajeev Menon believes India’s strong domestic market and rebound in international travel have contributed to the company’s success. With plans to add 50 more hotels in India by the end of next year, Marriott sees the country as a decades-long growth story.