At least half a dozen endorsement, investment and collaboration deals have been signed by various cricketers amid rising viewership numbers for the ongoing Indian Premier League. Chennai Super Kings star player MS Dhoni has been signed by nutrition startup Explosive Whey, in which he’ll also be investing.
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The Chennai Super Kings (CSK) have made a significant captaincy change ahead of the IPL opener. MS Dhoni has stepped down from the captaincy, and young batsman Ruturaj Gaikwad will lead the team. This decision will not only impact the team dynamics but also have implications for its brand associations.
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Former Indian cricket captain MS Dhoni was observed participating in a dandiya session during the pre-wedding festivities of Anant Ambani and Radhika Merchant in Jamnagar. The Gala night witnessed enchanting performances by Bollywood stars and singers, including Shah Rukh Khan. Dhoni was seen mingling with various celebrities, adding a touch of glamour to the occasion. Despite enjoying the festivities, Dhoni’s focus remains on the upcoming IPL 2024 season and his commitment to the Chennai Super Kings.
