Myntra has positioned itself as a trailblazer in India, becoming the preferred partner for international brands seeking a foothold in the country’s burgeoning market. The rise of the middle and upper-middle class, coupled with the growth of India’s affluent base, has created a lucrative market. Myntra has added around 50 international brands in the past year alone, expanding its portfolio to meet the demand. Myntra’s strategy revolves around having the widest base of premium fashion customers and amplifying each brand’s story in India through brand building, leveraging data, and offering a true omnichannel experience. They also focus on providing a seamless shopping experience and using data-driven decision making to align their offerings with consumer preferences and trends effectively.
Myntra’s Big Fashion Festival (BFF) concluded its outstanding and biggest edition by far, witnessing 460 million customer visits. The festival offered access to more than 23 lakh styles and saw participation from over 6,000 brands. The leading metros driving demand were Bengaluru, New Delhi, Mumbai, and Hyderabad, while 42% of the demand originated from Tier 2 & 3 regions. The festival played a crucial role in amplifying the growth of Myntra’s brand partners and witnessed substantial growth in categories such as beauty, personal care, home decor, and luggage & travel accessories.
Ecommerce discounts and promotional offers came down on the third day of the biggest annual online festive sales, as brands and online sellers overachieved their targets reporting an over 25-30% surge in sales by value compared to the same sale period of last year. LG India has grown sales by over 30% with televisions, washing machines and refrigerators driving sales, including premium models.
