Neuroscience is transforming marketing strategies in India, enabling businesses to understand and predict consumer behavior more accurately. Neuromarketing techniques, such as eye tracking devices and EEGs, provide valuable data on brain activity and emotional responses. This article explores the applications of neuroscience in advertising, market research, and solving business problems. It also explores the influence of neuroscience on Indian consumer behavior and highlights the need for ethical considerations in neuromarketing. Read more to discover the impact of neuroscience on marketing strategies in India.
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Two new studies from the Indian Institute of Science’s Centre for Neuroscience have investigated the close relationship between attention and eye movements. The studies shed light on how attention and eye movements are coordinated in the brain, challenging previous assumptions about the perceptual advantage of pre-saccadic attention. The findings have implications for understanding attention disorders like ADHD.
