Chinese smartphone brands are seeing a rebound in volumes, but their cumulative revenue share is decreasing as iPhones and Samsung devices gain popularity in the premium segment. The market share of Chinese brands rose to 75% in the March quarter, bouncing back from a low of 61% in the July-September period. This growth is attributed to the shipment rebound by top brands such as Xiaomi and Vivo. However, their revenue share has fallen to 48% in Q1 CY24 from 70% in Q1 CY20, indicating the strengthening premiumisation trend.
OnePlus is gearing up to launch the OnePlus 12 series of smartphones globally, including India, on January 23. Alongside the smartphones, OnePlus will also introduce the OnePlus Buds 3 truly wireless stereo earphones. The OnePlus Buds 3, previously launched in China, feature dual dynamic drivers, advanced noise cancellation, and a durable design. The OnePlus 12 will be equipped with Qualcomm Snapdragon 8 Gen 3 mobile platform, 3X zoom periscope telephoto camera, 120Hz display, and 50W AIRVOOC wireless charging.
Amazon has revealed the dates for its upcoming Republic Day sale, during which it will offer deals and discounts on popular smartphones from brands like Apple, OnePlus, Samsung, and more. Some of the upcoming offers include a discounted price of Rs 48,999 for the iPhone 13, Rs 17,999 for the OnePlus Nord CE 3 Lite 5G, Rs 38,999 for the OnePlus 11R, Rs 54,999 for the Samsung Galaxy S23, and Rs 11,499 for the Realme Narzo 60X 5G.
