The upcoming festive season sales are expected to bring the steepest online discounts since Covid, up to 60% in certain categories, with several ecommerce majors indicating a push to expand volumes. Walmart-owned Flipkart, Amazon India, Reliance Retail’s JioMart and Ajio, as well as Tata Neu are all expected to roll out attractive offers across categories such as smartphones, electronics, fashion, and fast-moving consumer goods. Executives of the brands selling online said a 10-20% higher budget from last year has been allocated for online promotions, including discounting, this year.