Digital payments company Razorpay is exploring new product lines and focusing on its existing customer base as it faces a freeze on onboarding new customers due to a regulatory directive. The company launched Optimizer, a solution aimed at increasing payment success rates for businesses. Razorpay is doubling down on new offerings and its offline play to attract new customers. The company’s overall revenue share from new customers has significantly decreased, prompting a shift in their go-to-market strategy.