Blinkit and Zepto, two major quick commerce platforms, are venturing into the fashion segment by partnering with apparel firms and sellers. They plan to add categories like fashion, beauty, electronics, toys, and home and kitchen. Zepto, the first unicorn of 2023, has already achieved $1 billion in annualized gross sales. These platforms are expected to significantly impact established ecommerce rivals Flipkart and Amazon, as well as nearby kiranas, by increasing the scale of quick commerce.
Zomato-owned quick-commerce platform, Blinkit, experienced a significant increase in ad revenue during the December quarter. While the exact figures were not disclosed, the growth outpaced the year-on-year increase in gross order value. Albinder Dhindsa, CEO of Blinkit, emphasized the potential of quick-commerce advertising and the importance of linking ad impressions to actual sales. This trend aligns with the increasing reliance on advertising revenue among food-delivery and quick-commerce platforms in India.
Samsung has announced a partnership with Blinkit, a quick-commerce platform, to provide fast delivery of its recently launched Galaxy S24 series in India. Customers in Delhi-NCR, Bengaluru, and Mumbai can order the smartphones on Blinkit and receive them in less than 10 minutes. Additionally, users who purchase the Galaxy S24 series on Blinkit using an HDFC Bank credit card can avail an instant cashback of Rs 5000. Samsung witnessed overwhelming pre-bookings for the Galaxy S24 series, with more than 250,000 customers in India pre-booking the device within three days.
