The Election Commission of India (ECI) has partnered with filmmaker Rajkumar Hirani to create a short film titled ‘My Vote My Duty’. The film features video messages from cricket icon Sachin Tendulkar and popular actors such as Rajkummar Rao, Amitabh Bachchan, R Madhavan, and Raveena Tandon. The film aims to inspire citizens to recognize the importance of their votes and overcome indifference and apathy towards voting.